We believe in the power of neutralizing business volatility, not just enduring it. Our mission is to enable every business in every industry to proactively manage risk, so they can be bold and commit to growth with confidence.
Peter, Mark, and Rob were executives together at Rogers Communications from 2007 to 2012, each bringing a different set of skills to the table. They stayed close over the years, and talked on and off about building something together. Rialta is that company, the first time the timing and the conviction lined up for all three at once. Collectively they have built and scaled businesses across telco, media, automotive, healthcare, retail, professional services, insurance, construction, banking, and CPG.
Peter has spent three decades building and scaling regulated financial services companies. He was CEO of InsLogic, a US-based insurer acquired by Capital One in 2005, and later CEO of Benecaid, a leading Canadian health insurer, where he led its sale to Green Shield Canada. Earlier, he was Head of Wireless Operations at Rogers Communications. He most recently served five years as CEO of MarshallZehr before stepping back to build Rialta full-time.
Mark has spent his career building the technology infrastructure for startups and companies operating at scale. At Rogers Communications, he ran Information Technology across the Media, Corporate Services, and Business Services divisions for thirteen years, leading the build behind SportsnetNOW and Texture, both new digital media product lines. He then served as Chief Information Officer at CBI Health from 2021 to 2025, rebuilding the technology foundation that made the company’s strategic exit possible.
Rob spent twelve years at Adastra, ultimately serving as CEO, where he led the company’s pivot to a strategic data, AI, and cloud partner, doubling revenue over three years and growing the organization to 2,200 employees. He built out the company’s partnership strategy and led the process that culminated in Adastra’s acquisition by the Carlyle Group. Earlier, he led enterprise-wide transformation initiatives across Rogers Communications and Bell Canada.
Rialta is currently in its seed round, and we’re looking for strategic partners who can help us scale - capital, industry relationships, and regulatory expertise that compound with ours.
Whether you carry exposure worth hedging or capital looking for uncorrelated return, we’d like to hear from you well ahead of launch.